New Start, New Beginnings
I established my business in 2010. I didn't have an aim or a target market at the time, I just wanted to utilise the new skill I had which was t-shirt printing along with the desire to design age appropriate clothing for my daughter at the time.
As time went on, my garment printing skills grew with the help of incorporating my graphic skills (though limited) and I started to print designs for companys and entrepreneurs like myself. In all honesty I didn't view myself as an entrepreneur at the time, I was just 'trying and ting'. But as time went by and my confidence bulit, I started to see myself as a business person, a hat I've never assigned myself before.
Being a simple person it was hard to drown out the sounds of ones who wanted to push me in the direction of mass production. I appreciated the faith these ones had in me but I was determined to stick to my original brief which was 'Handmade Clothing'.
There was something about that special touch of a handmade item that I just wanted to cherish, so to this day I have stood true to this and my prints are all hand applied by myself.
Over the past few years my clothing has taken much shape since learning how to sew. I self taught myself through YouTube videos and I've been fortunate to have a few friends who sew as well, so they are always giving me tips and help when I get stuck.
I always had a thing for African fabric (ankara print) so I soon started to use this type of bright and bold fabric in my designs. I started to embrace my black roots by soley focusing on African inspired designs and fabrics that celebrate black culture which is very close to my heart.
Mixing a bit of vintage and modern with ankara print has been great and has shaped my clothing line to where it is now, and I'm looking forward to sharing it with you.